React & Share Blog

Insights and tips for communications teams

The Importance of Being Evergreen

Patiently toiling in the depths of your archive are silent heroes of content, informing readers day after day from...

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Barcelona Principles 3.0: What they are and what they mean

The Barcelona Principles were updated to version 3.0 on July 9, and the revisions encompass a wider scope than...

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It's time to democratize your content

When the coronavirus became a pandemic in March, Finnish health agency THL saw a 560% spike in their traffic and a ...

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What's the question your reader wants answered?

How did the reader end up on your page? There’s a few different routes, but it’s safe to assume the majority of your...

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The reader knows best, so let them talk to you

Content writers have two tools to figure out if their work is satisfying readers: feedback and analytics. Both of...

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