Upcoming live webinars

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R&S Webinar #5:

not announced yet

Date: tbd
Time: 
Where: Online on Crowdcast
 
Past Webinars

R&S Webinar #4: Content that makes a difference

Can content drive actual social change? In all recent public movements and campaigns such as; Black Lives Matter, #fridaysforfuture, and information campaigns about coronavirus, content has played a seemingly important role. What kind of content does make an actual positive change and if there’s a secret recipe for creating content as such? 

 

In this discussion with Christoffer Englund and Josefine Matsson from Swedish Creative Content agency Yadi Yada, we broke down some great pieces of content, trying to understand why it makes a difference.

View Webinar #4

R&S Webinar #3: Get to know your audience

 
Together with Nicole Michaelis, UX Writer at Spotify, Content Strategist and Writer, we talked about how to address your specific audience with the appropriate content.

 

 

  • Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create?
  • Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? We will be talking about the Persona framework as a great way to structure your research and to define your audience. 
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View Webinar #3

R&S Webinar #2: Communication in crisis

Due to tough financial situation in 2020 many organisations face difficulties. People are let go, furloughs are common. At the same time, most employees rely on company updates when it comes to crisis communications and coronavirus.In this webinar we will be touching upon, among other things, the following

 

 

  • What should comms teams do to maintain trust and keep employees informed during crisis?
  • How to keep teams motivated when companies go through tough times?
  • What not to do when it comes to crisis communications?
  • How to stay sane if you are an employee?
View Webinar #2

R&S Webinar #1: What is good content?

Have you noticed that "content" is a big buzz word? A lot of content everywhere, good and bad. 

In this webinar we will be touching upon, among other things, the following:

 

  • What makes good content?
  • What is content strategy? How detailed should it be?
  • Who should write the content? Do you need a dedicated team?
  • Quality or quantity?
  • Specialised or general content? Pros and cons.
View Webinar #1