The Power of Communication
Online content has become more important than ever before. With over 88% of adults using a search engine at least once a day, internet users rely on online searches to discover every piece of information they need on a daily basis. Well, maybe not every piece of information, but we do look up pictures of cute little cats at least once a day…
Just think about it! Without the latest news, medical information, and online shops, the way we find and use new information would be entirely different. We wouldn’t be aware of the current events in other countries, GPs would be inundated with minor ailments that could be treated at home, and we wouldn’t be able to access the creative talents of independent retailers across the globe.
We have produced a report looking into consumers' online journey. We asked internet users exactly how they used search engines and what information they regularly looked for. Using a YouGov survey, over 2,000 participants told us about their internet habits in addition to how believable they felt the information they found was.Download the report here